Strategic Storytelling, Copywriting and Case Studies
Stand Out with Great Stories and Strategies
I help you tell engaging stories at the heart of your organisation with strategies to reach audiences across all communication channels. From producing great content – powerful copy, film and case studies – to developing strong messaging, an effective story bank, content or campaign plans, I can help you get the outcomes you want.
Case studies / real life stories / beneficiary stories… nothing sells your cause better. Studies show that one strong personal story is often the best way to sway donors, engage customers and capture national media attention. They appeal to the heart.
I’m a specialist in personal stories and storytelling with 20 years experience. I look for those ‘lump in the throat’ stories and angles that really engage audiences. I’m also a published writer and I teaching writing.
Your stories should be powerful, relevant, authentic and ethical. It also helps if they are flexible and can be used across communications channels – they need to work in media, marketing, fundraising, across integrated digital outputs.
You need good stories for campaigns, but customers and supporters also expect regular inspiration all year. They want to see the real face, the real stories of your organisation, the impact they are making.
I train individuals and groups.
Writing is in my bloodstream. I can help you cut the waffle, rev-up the relevant and make your copy sparkle to get the attention of supporters, fundraisers and clients. I’ve been a professional writer for over 20 years with a grounding in award-winning journalism.
I can find a headline in a technical report and make complex material accessible, relevant and engaging. I’ve written for a wide range of outputs including the following:
I’m an experienced interviewer and producer. I produced radio for many years and I’ve spent many hours in interview and edit studios fine-tuning my ear and eye.
I produce promotional films, write scripts and briefs, working closely with film makers or producing low budget films on everyday equipment. Audio on platforms such as Audioboom, can be used on websites, email marketing embeds, social media, radio etc. I have a broadcast quality recorder and edit my own audio.
I’ve led major UK-wide multi-platform, big budget campaigns with a mix of lead news stories, research, features, advertising, marketing, photoshoots, celebrity endorsements and high profile events. I’ve worked on high level corporate and media partnerships.
I can help you hone your objectives and plan your campaigns to reach target audiences with the messages and outcomes you want. I’ve got experience on both sides of the PR equation: as a journalist and as a PR expert.
I have a background in print and radio journalism and for many years led the national spokespersons training and coaching programme for a major UK charity.
I can work with groups or individuals and tailor training to your needs and budget.
Coached practise interviews are the best way to learn. Depending on your budget, I can work with a broadcast camera operator or record interviews myself on a camera or recorder.
I help you fine-tune your media messages and press packages in preparation for a story or campaign.
As well as media training, I offer training and coaching in copywriting, interviewing skills and creativity. Here’s some topics I teach…
Real life stories and case studies: Create engaging stories for your campaigns. Manage a bank of stories for use across media, marketing and digital communications.
Interviewing skills including preparation, structure and listening skills. There’s no substitute for practice with feedback.
Sensitive or emotional interviewing: I have a specialism in undertaking sensitive or emotional interviews with those who have experienced trauma or difficulty.
Presentation skills including voice, posture, body language and preparing for talks and pitches.
Press relations and PR: Write punchy press releases and create effective media and campaign strategies. Give effective interviews for media (radio, TV, print, online).
Creative Burst: Charge up your natural creativity, stretch your creative thinking in the workplace and find fresh perspectives. Creative storytelling is great fun for team away days.
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